Oprah goes mobile with iPhone, Android and BlackBerry apps

Oprah is currently officially mobile. The release of her mobile apps today span the gamut of major platforms - including titles for the iPhone, BlackBerry, Palm and Android. It Percents a hefty and widespread release, with ambitions of reaching every consumer on every cell phone. Given Oprahs latest moves towards extending her brand having an evening show, the empire that already covers print, film, television and social media marketing can claim the mobile industry too.

Which has a first go through the $1.99 Oprah Mobile app for your iPhone and Android devices, The truth is that I had been surprised to search for the app's icon does not feature Oprahs image simply her name. With Oprah celebrating her 100th magazine cover, I imagined how the mobile apps would be more distinctly branded.

Upon opening the app, you will be also prompted to look at the No Phone Zone pledge. The pledge itself, which encourages you to definitely avoid cellphone use while driving, is decidedly Oprah. I doubt most users willing to pay for the app are going to be cautious about providing their contact information in their pledge. For Android users, however, skipping the pledge process may restrict opening the app.

As soon as you're within the app, its easy enough to access a fantastic area of the moguls content, but it’s a lot of the same content you can already find for free on the website. Emphasizing lifestyle articles, Oprah Mobile gives you methods for health, spirituality, sexuality and even home decor. You can set alerts for brand new content, see the most used, tune in to Oprah radio, and partake in polls. Your settings options are limited for iPhone and Android users, focusing totally on your alerts options.

Oprah exclusives, including show clips, photos and video contentare all available from the menu options on both the iPhone as well as the Android versions, though this menu is more readily accessible on the iPhone. Content could be shared with friends, with Android users having the perk of accessing other apps from the Share menu to get your house so. This is especially helpful, as Oprah Mobile is lacking a separate social sharing feature.